Follow Up Activities

Sales Stage

Process

IF

Successful

IF Unsuccessful / Unavailable

STAGE 1

(initial call/s)

Initial Communication to find contact name

GOTO

STAGE 2

SEND PROMO INFO

Follow up CALL
1-2 days

2^nd attempt to find contact name or make contact

Follow up CALL
1-2 days

3^rd attempt to find contact name or make contact

Follow up CALL
3-5 days

4^th attempt to find contact name or make contact

Follow up CALL
6-8 days

5^th attempt to find contact name or make contact

Follow up CALL
9-14 days

6^th attempt to find contact name or make contact

Follow up CALL
15-30 days

7^th attempt to find contact name or make contact

Follow up CALL
31-60 days

8^th attempt to find contact name or make contact

Schedule Activity for Manager of Events/Sales Team to follow up with client

 

 

Follow Up Activities

Sales Stage

Process

IF

Unavailable

IF

Successful

 

IF Unsuccessful /

STAGE 2

(2-3 days cycle)

Introduce Show –
Promote/Market Events
Follow Marketing Script

(Main Presentation)

Follow up CALL
event 2-3 days

AFTER 5 attempts
Schedule Activity Manager of Events/Sales Team to follow up with client

May need to resend info

Follow up Call

2-3 days

 

GOTO
STAGE 3

 

Research & Promote Other Shows

Find out what the customer is currently doing and promote other shows that are relevant.

CLOSE OPP
Follow up for new year

 

 

Follow Up Activities

Sales Stage

Process

IF

Unavailable

IF

Successful

 

IF Unsuccessful /

STAGE 3

(1-2 days cycle)

Negotiate and assess interest based on info received and previous conversations

Follow up CALL
1-2 days

AFTER 5 attempts
Schedule Activity for Director / Manager to follow up with client

Negotiate Show

Tour Date/Time

Location/Price

Allow between 1-2 days if a customer has shown interest in booking but is undecided.

CONFIRM DATE/TIME/EVENT

Schedule Activity Series for EVENT

Research & Promote Other Shows

Find out what the customer is currently doing and promote other shows that are relevant.

CLOSE OPP Follow up for new year